Good news! Babadham Peda, one of the 12 Jyotirlingas in the country located at the temple and Deoghar in Jharkhand, may soon get a GI tag. The district administration has started efforts to get PEDA Geographical Index (GI tags), which are popularly given as sweets and offerings.
In this regard, Deoghar Deputy Commissioner Kamleshwar Prasad Singh said that the district administration has decided to apply for the GI tag for branding and marketing of Babdham Peda.
He said that the Peda of Babdham is known all over the country as Prasad and millions of devotees who come to visit Baba Vaidyanatha temple buy it and take it to their relatives. He said that although the ambitious proposal of Pedar GI tag is quite old, this time the district administration is taking steps to implement the proposal on the ground as soon as possible.
The district administration will soon apply for the Babdham Pedar GI tag at the Chennai-based GI Registry. This lost sweet is not offered as prasad in Baba Vaidyanatha temple, but over time this sweet has become a tradition that most of the devotees who come to the temple town buy padas and take it back home.
Introducing the GI tag, the district administration held a meeting with the Babdham Peda Businessmen’s Association (BPTA) at Bikash Bhaban on Wednesday and directed to prepare a list of regular Peda traders in the district.
Devi’s Deputy Development Commissioner (DDC) Shailendra Kumar Lal, while discussing the proposal with the concerned officials of the district administration at a meeting, directed them to take steps for Pedra’s GI tagging. He said GI tagging would increase the revenue of Peda traders and give the product a global identity. The DDC said that the financial position of the traders involved in the PEDA business would increase manifold over many generations.
At the same time, an official said that the GI tag is a unique symbol that is used in the product. It can be used on the basis of its unique features and global production. He said that any product that gets GI tagging can be fined for copying it to someone outside the geographical area.
More than 600 Indian products have received GI tags
The products of a region receive special recognition from the Geographical Indication Tag (GI tag). More than 60,000 products have so far received GI tags including Chanderi Sari, Kanjivaram Sari, Darjeeling Tea Mahabaleshwar Strawberry, Jaipur Blue Pottery, Banarasi Sari, Tirupati Laddu, Jhabayar Kadaknath Murga in Madhya Pradesh and Malihabadi Mango.