April 12 (Reuters) – Nvidia Corp ( NVDA.O ) said on Wednesday it will pack one of its mid-range chips for gamers with more artificial intelligence features to improve graphics. .
The new RTX 4070 chip, which Nvidia will start shipping on Thursday, costs $599, placing it in the middle of the company’s graphics processing units (GPUs) that list up to $1,600.
The chip it’s replacing, the RTX 3060, is the fourth most popular gaming chip on the market, according to March survey data from game distribution platform Steam.
While Nvidia’s data center chips for training artificial intelligence systems such as ChatGBT have helped drive the company’s revenue growth in recent years, gaming chips accounted for a third of the company’s $26.9 billion revenue in fiscal 2023, though gaming revenue fell 27%. , dragging down the overall PC market in a slump.
Nvidia’s chips help PC video games render images faster on high-resolution screens to make games more realistic. The 4070 chips will be cheaper and use Nvidia’s new AI technology.
Instead of calculating what each pixel on a screen should be, which takes extra time, new Nvidia gaming chips use artificial intelligence to predict what seven out of every eight pixels should be, including creating full frames using AI.
A game “isn’t like a movie that has everything pre-recorded. It changes, it moves, and there’s user input. You can’t just put a frame halfway between two frames. I have to really understand the movement between two frames,” Justin Walker, senior director of GeForce products at Nvidia. said in an interview.
Reporting by Stephen Nellis in San Francisco; Editing by Muralikumar Anantharaman
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