According to a survey conducted by the Indian Institute of Mass Communication (IIMC), the coverage of the COVID-19 pandemic in India by Western media has been ‘biased’ in the opinion of 82 per cent of Indian media persons.
New Delhi: According to a survey conducted by the Indian Institute of Mass Communication (IIMC), the coverage of the COVID-19 pandemic in India by Western media has been ‘biased’ in the opinion of 82 per cent of Indian media persons. 69% of the media persons believe that this coverage has tarnished the image of India globally, while 56% say that such coverage has created a negative opinion of the overseas Indians settled abroad towards India.Also Read – PM Modi interacted with Chief Ministers from 6 states on the latest situation of Corona in view of the third wave
IIMC Director General Prof. Sanjay Dwivedi said that this survey was done by the outreach department of the institute in June 2021. A total of 529 journalists, media educators and media scholars from across the country participated in this survey. 60% of the media persons surveyed believe that the coverage by Western media was done with a pre-determined agenda to malign India’s image internationally. When the study sought feedback on Western media’s coverage during the Kovid pandemic in India, 71% of people felt that Western media’s coverage lacked balance. Also Read – PM Modi will discuss the situation of Corona with the Chief Ministers of 6 states today through VC
Pro. According to Dwivedi, the survey also tried to understand when exactly this negative campaign against India in the Western media started during the pandemic. In response, 38% said that the campaign started during the second wave, when India was busy fighting the pandemic. While 25% of the media persons believe that it started with the first wave itself. At the same time, 21% people believe that the negative campaign against India started when India announced the trial of the anti-Covid-19 vaccine. In response to this question, 17% of the people said that this negativity started when India started ‘Vaccine Diplomacy’. Also Read – Lost 10 members of his family due to Kovid-19: US Surgeon General
The study also attempted to find out possible reasons for the biased coverage of the pandemic in India by the Western media. 51% of the people attributed this to international politics, while 47% of people attributed it to the internal politics of India. 34% cited personal interests of pharma companies and 21% attributed it to regional politics in Asia. An interesting fact also emerged during the survey is that about 63 per cent people did not forward or share negative western media news on social media that tarnished India’s image internationally.