With this, Zomato has come out of this category for the second time since last year.
Online groceries delivery: Online food delivery service company Zomato has decided to discontinue its delivery service of groceries from 17 September. The company did this in view of the lapses related to order fulfillment, due to which the customers were not getting satisfactory experience. With this, Zomato has come out of this category for the second time since last year.Also Read – Zomato Sets Up New Digital Payments Subsidiary, Know Everything Here
The company had entered this segment for the first time during the lockdown last year in view of Kovid-19 but left this segment after its food delivery business improved. The company also said that it believes that its investment in Grofers (grocery delivery service company) will lead to better results for its shareholders than the groceries delivery service on its own platform. Zomato has invested $100 million (about Rs 745 crore) in Grofers. Also Read – Online Liquor Delivery: Online sale of liquor will be done only in this city, home delivery is already going on in these states
The company said in an email to its kirana partners, “Zomato believes in providing the best services to its customers and the biggest growth opportunities for its business partners. We do not think that the current model is the best way to pass on such benefits to our customers and business partners. Therefore, we want to discontinue our pilot delivery service of groceries with effect from September 17, 2021.” Also Read – Zomato Listing: Good response to the launch of Zomato, Sensex and Nifty remained on the green mark throughout the day