Social media company Facebook has announced সাহায্য 43 million or about Rs 32 crore in aid for small and medium businesses in India. The company has taken this step to help small businesses face economic crisis due to lockdown. This is part of the $ 100 million global grant announced by Facebook for small businesses in March.
Ajit Mohan, MD and VP of Facebook India, said the assistance would be given to more than 3,000 small businesses in Delhi, Gurgaon, Mumbai, Hyderabad and Bangalore. This includes cash and advertising credits, as the higher part of cash.
Mohan said, “This grant program is open to small businesses across the industry and does not require the application of the Facebook Family app.
Facebook and Instagram have also introduced gift card features in India to help small businesses affected by Covid-19. This allows businesses to get cash flow when they need it even when the shops are closed. Gift cards will help small businesses reach more potential customers. Configuring gift cards on Facebook and Instagram is free for merchants. Social media platforms have entered into agreements with a number of partners to issue and manage gift cards.
The MD of Facebook India says that small business is a priority for Facebook. Every month, about 180 million small bus inesses around the world use the Facebook Family app to reach their potential customers and grow their business. This means there is a small business in applications for every 45 people in the world
Referring to a survey conducted by Facebook around the world, including India, Mohan said that one-third of India’s small, medium businesses believe that cash flow will become a challenge in the next few months. “We hope our grants and many other initiatives will help small businesses get out of this crisis,” he said.