To make up for the losses caused by the corona crisis and lockdown, e-commerce companies have decided to run festival sales for a longer period of time this year. According to industry sources, the arrival of Reliance Jiamart has put pressure on all e-commerce companies including Amazon, Flipkart, BigBasket, Grofer. In view of this, the companies have decided to start selling the festival from the last week of September, which may continue till Diwali, i.e. the second week of November.
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According to top executives at the e-commerce company, sales of the festive season this year will be long. It will start with the grocer. After that electronics and home appliances will be added gradually. Events like Big Billion Day and Great Indian Festival will be organized during this time. This will give customers bumper discounts on mobiles, clothing and groceries.
The fight in the grocery market will be interesting
With the arrival of Reliance’s retail arm Geomart, competition in the grocery market could be interesting this time around. Because this time the market will not just have bigbaskets or growers. Amazon and Flipkart are also pushing the retail market to increase market share. Both companies have invested heavily in gaining a foothold in the retail market.
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Flipkart has expanded its services to cities like Mysore, Warangal, Alwar, Aligarh and Agra this year. Last month, Flipkart also launched a 90-minute grocery delivery service in Bangalore. Amazon has fresh food presence in six cities including Delhi-NCR, Mumbai, Bangalore. In June of this year, the company expanded its focus to Amazon pantries or groceries and to 300 cities in need of the public.
Geomart is at the top in terms of delivery
Reliance Geomart claims that in July it placed an average of 4 lakh orders per day in 200 cities. The company achieved this in less than two months of launch. At the same time, the first phase of the lockdown, among all restrictions, delivered a daily average of 1.6 million orders BigBasket. Grocers deliver about 90,000 orders per day. Geomart’s model is different, as it is delivered to local grocery stores. On the other hand, Grofers and Amazon provide their own services.
The business world has great hopes
The business world is looking forward to the upcoming festive season. The problem that traders are facing centering on Corona is now being felt that there will be a lot of sales from Dussehra, Eid Da-ul-Nabi, Karb Chauth, Dhanteras, Diwali, Bhaiya Duj, Chath Puja to Christmas. With ten, the market environment will change. This festival will serve as a lifeline for the business world. Traders are also busy preparing for the festival. People in the auto sector have started showing enthusiasm. Under such circumstances, vehicle sales in Dhanteras are expected to increase. They also get married in November and December. The market is sure to shine. Textile traders order new products